It’s always a fun challenge to create content that is on-brand, regardless of the platform. Your followers are your built-in viewers. You don’t have to adapt to a brand new social media platform and go through the painstaking process of encouraging your existing Instagram followers to create their own accounts and follow you somewhere else. If you want your Insta Story to be permanent, you can easily save it to your device and repost it elsewhere, including your Instagram feed. You can be more personal and just have fun with what you post and your audience. Yes, the fleeting nature of Instagram Stories is actually an advantage! You can be a lot less formal on your Insta Story because the posts won’t live forever on your feed. But, engagement potential is only one of many advantages to seriously including Instagram Stories into your content plan. In just a little over a year, Instagram Stories have surpassed the competition to daily users of 250 million, and the number is only likely to grow. Looking to make more creative content this new year? Instagram Stories is one of the best ways to publish more, show personality, and connect with your audience in a more authentic way.
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